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· Danny Wood

Why are we busy but always short of cash?

You are nearly full, the rota is packed and the accounts say you made a profit. So why are you still worrying about payday?

It usually comes down to one thing: profit and cash are not the same, and in care they can drift a long way apart.

Payroll goes out before the money comes in

Your staff are paid every month, on the same day, without fail. Your income is much less predictable. Councils and the NHS often pay in arrears, sometimes weeks or months after the care was delivered. A placement can start long before the first payment arrives. Invoices get queried and sit unpaid while the query is sorted out.

The profit is real, but it is sitting in someone else's bank account.

Growth uses cash

Taking on a new contract or a new home feels like good news, and it usually is. But you recruit and pay staff before the new income starts. The faster you grow, the more cash the growth uses up.

Some bills don't come every month

Insurance renewals, CQC fees, annual contracts and repairs land in lumps. If they aren't planned for, one bad month can wipe out several good ones.

Some payments aren't in the profit at all

Loan repayments, buying equipment, and money the owner takes out all reduce your bank balance, but they don't appear as costs in the profit figure. A business can be profitable on paper and still short of cash because of them.

Unpaid fees and top-ups

Third-party top-ups that aren't paid, private fees that fall behind, and invoices nobody chases all add up. Each one on its own is small. Together they can be the difference between a comfortable month and a tight one.

How to see it coming

The fix is not to work harder. It is to see the gap before it arrives.

  1. Build a 13-week cash forecast. Start from today's bank balance and map out what comes in and goes out, week by week, timed for when the cash actually moves.
  2. Keep a list of who owes you what, and for how long. Chase the oldest and largest first.
  3. Invoice promptly and correctly. Every day an invoice isn't sent is a day longer you wait to be paid.
  4. Check your private fee terms. Know whether fees are paid in advance or in arrears, and make sure your contracts say what you expect.
  5. Plan the lumpy bills. Put insurance, CQC fees and loan repayments in the forecast now.

Once you can see the shortfall, and the week it arrives, the decisions get much easier: chase a payment, move a purchase, talk to the bank early, or plan a top-up on your terms rather than in a panic.

See how Danny helps care owners with cash and payroll.

Find out if Danny is the right Finance Director for your care business